I’m delighted to launch SocialFuture.co.uk, a blog dedicated to exploring the changing nature of communication in the work place. The world of work is changing more dramatically now than it has for a very long time and the purpose of this blog is investigate and understand what is happening as companies and organizations become more connected.
The majority of the content on SocialFuture.co.uk will consist of expert interviews with practitioners and thought leaders in the corporate communication field and this first post is no exception!
A few weeks ago I met with Kevin Wheeler, founder of The Future of Talent institute, and he was kind enough share his thoughts on “networked organizations”
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Given the complexity of business today–and the name of my consulting practice–you can probably guess why I totally agree with Kevin that three key trends today are complexity, interdependence, and innovation. Successful organizations, in the private and public sectors–and in a variety of industries–are needing to change business models and delivery systems to deal with this complexity, and are doing it at a rapid rate. Innovation will be key to success–not only as many currently define it (i.e., new products and services), but also through better internal processes and by leveraging social networks and social marketing.