Best Buy have always been a company I’ve played close attention to. It was great then to recently interview Josh Kahn and get the inside track on Best Buy as a connected organization.
Josh gives his definition of a connected organization and talks through some of the challenges of achieving this level of connectedness within a large company. He also gives some historical background to “Blue Shirt Nation” and discusses some of the platforms and tools Best Buy are integrating into their business to achieve their vision of a “Connected Store Experience”
Press the play button below to hear the interview
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I found Josh’s interview fascinating. Although I’m well aware of Best Buy’s success, even in a troubled economy, I had no idea that they were employing such innovative strategies, including “Idea X,” which I hope to learn more about soon!